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Keynote speaker

Would you like to boost your sales with help of one of the greatest and well-known keynote speaker? Then check out these free marketing ideas written by a marketing guru.

Posts Tagged ‘ sales and marketing ’

I tested the participants at my last two lectures. First I asked them if they subscribed to the magazine Podjetnik. Some did. Then I showed them the advertisement and asked if they remembered it.

Nobody Forgot This One

Only one out of nine didn’t remember the advert. And it was because they’d failed to spot it altogether.

Now you tell me how is it possible that more than 88% of my customers still remember a two-page ad published 4 years ago.

The same people who can’t even remember the obscene billboards they drove by this morning. Is it because I’m a marketing guru or is there another reason?

Free marketing ideas: We chess players always ask ourselves what our next move is going to be, and the next, and the next, and the next. The more moves we can predict and “process” the better we play. A similar concept applies to sales and marketing. Just selling a product isn’t enough – as soon as we sell it we have to ask ourselves:

“What now? What’s my next move? How do I keep the customer? What do I sell next? How do I stop them from going to the competition? How do I make them come back at least once?” [More]