I tested the participants at my last two lectures. First I asked them if they subscribed to the magazine Podjetnik. Some did. Then I showed them the advertisement and asked if they remembered it.
Only one out of nine didn’t remember the advert. And it was because they’d failed to spot it altogether.
Now you tell me how is it possible that more than 88% of my customers still remember a two-page ad published 4 years ago.
The same people who can’t even remember the obscene billboards they drove by this morning. Is it because I’m a marketing guru or is there another reason?