Recently, my wife and her friend have been having lots of ideas about healthy eating. One day, they even gave the cook in our restaurant a hard time trying to convince him to include a healthy meal as the daily special. The cook was doubtful; he thought there would be no demand. But he let himself be persuaded and did as they’d asked.
What happened in our restaurant today?
Practically all demand was for the healthy meal.
So what’s the moral of this marketing story?
When buyers vote with their wallets, they never lie. If you ask them whether they would buy something or not, you never get the answer you need to make good business. If you allow them to “vote” with their wallets, soon all will be clear to you.
Kudos to the cook who ignored his initial opinion and enabled voting with wallets.