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Little Things

November 5, 2011 | Comments | Key note speaker

Better hotels provide sewing kits for their guests. Thoughtful, isn’t it? You never know when you might lose a button.

Little things

Key note speaker – Do you know why the kit I got in Las Vegas’ Caesars Palace really impressed me? The needle is already threaded! A person who made the kit knows that some of us can’t see well and that it’s difficult to pass thread through the eye of a needle.


If you step in your buyer’s shoes, you just can’t make a mistake. A hotel guest who’s lost a button wants neither the needle nor the thread – they want the button stitched back on. And a threaded needle is the closest they can get to it. Another possibility is an on-site tailor of course.

The threaded needle was a little thing that brought a big smile to my face. 🙂

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