web analytics

Keynote speaker

Would you like to boost your sales with help of one of the greatest and well-known keynote speaker? Then check out these free marketing ideas written by a marketing guru.

If you’re after exceptional results, you have to be different from the rest. You need to do something unusual in your industry.
Going against the grainThis advertisement isn’t a clear example of “going against the grain” method, but it proves a different point. Many advertisers don’t dare tell the truth.

In this ad, Pentax admits to what we all know – they aren’t one of the two leading camera producers, and they are taking advantage of this drawback. Most shopping decisions are emotional, so Pentax playing on the emotions of those who don’t want the same things as everyone else.

There are people who would rather pay a bit more for a product of slightly worse quality just for the sake of not owning the same things their neighbor or colleagues from work already have.

Free marketing ideas: The advert has a big technical mistake though – it uses capital letters. CAPITAL LETTERS REACH FEWER PEOPLE AND REDUCE RESPONSE. IT’S PROVEN. Use capital letters only if you wish to emphasize a particular phrase, certainly not for the whole text.

There’s so much advice in this entry:
– go against the grain
– admit your product’s or service’s drawbacks
– avoid using capital letters.

Write a Comment

Let me know what you think?