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Would you like to boost your sales with help of one of the greatest and well-known keynote speaker? Then check out these free marketing ideas written by a marketing guru.

Would you pay 1,000 crowns (40 euros) for a 40-minute sightseeing tour of Prague by car?

“It depends what kind of a car we’re talking about,” would be the correct answer. How about a 1934 Škoda convertible, 3 gears, non-synchronous transmission?

Skoda

I couldn’t resist such a ride. How does this Škoda entry relate to marketing?

Because those who’d come up with the idea of driving tourists around in old Škodas and Tatras knew how to make something from nothing.

A slow and noisy ride in a roofless car is charged ten times more than the most ordinary ride in a cab. Isn’t this good marketing practice? I think it could work in Ljubljana, too. I’m already browsing the web to find an old Škoda.

I could drive tourists around Ljubljana on weekends. 60 euros for a 30-minute tour. Let’s say ten tours on Saturdays and ten on Sundays, and I’d earn 1,200 euros per month which means 12,000 euros in ten weekends. This should cover the costs of car maintenance and the driver, shouldn’t it? OK, I admit it’s only a draft business plan, but in my opinion it could work.

Ervinator, my blogging mate, could you come up with 10,000 euros, and we could buy an old Škoda together?

I would hire a student to drive the car, of course; 3 euros per hour and he’d love the job. I just need to find the right car on eBay and a co-investor interested in the project.

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