Would you like to boost your sales with help of one of the greatest and well-known keynote speaker? Then check out these free marketing ideas written by a marketing guru.
November 5, 2011 | Comments | Key note speaker
Better hotels provide sewing kits for their guests. Thoughtful, isn’t it? You never know when you might lose a button.
Key note speaker – Do you know why the kit I got in Las Vegas’ Caesars Palace really impressed me? The needle is already threaded! A person who made the kit knows that some of us can’t see well and that it’s difficult to pass thread through the eye of a needle.
October 29, 2011 | Comments | Free marketing ideas
Proud owners of black credit cards received the following letter from Slovenia’s Diners Club:
3 short free marketing ideas:
1. Choosing the right target group is important. This offer can’t be sent to everyone. The response would be good of course – lots of people would like to go for a free weekend ride in a Hummer or a Cadillac (plus a snowmobile or an AWD). But if you offer it to someone who can’t afford it, you haven’t achieved much. Black Diners Card owners are supposed to be rich, and most of them probably are.
October 21, 2011 | Comments | Free marketing ideas
Americans are masters of signs – Free marketing ideas. They have a way of labeling every product, every gadget, every object, etc. We Europeans find it all a bit too much. Does every car mirror really need a sign “Objects in the mirror are closer than they appear”? Does a taxi window really have to be written all over, so that it’s almost impossible to see through?
Lawyers are probably to blame for the signs, and, of course, Americans know that words sell. That’s why there are so many signs saying something and selling something. I’m famous for taking photos in public toilets. I saw this one on a hand drier. If you want to save a tree, dry your hands rather than wipe them with a paper towel!
A moral? There’s always room for delivering a message, for advertising. But like with food, we need to be moderate. So be moderate, please.
October 17, 2011 | Comments | Keynote speaker
Keynote speaker: What’s up guys? The visitor count on the marketing guru’s diary is going up, but you leave fewer and fewer comments. Don’t tell me I need to bribe you again? 
For starters, let me show you these two whiskey advertisements. Which of the two do you prefer? Please say why.
And one more interesting thing. Playboy made a twist to the advert to say: “YOUR DAD WASN’T YOUR MOM’S FIRST.” See the difference, ha, ha!
Things get better with age, don’t they? So, which one do you prefer? But most of all, I’d like to know what you think about the first one.
October 11, 2011 | Comments | Key note speaker
Here’s a photo of me from when I was studying in the USA.
Key note speaker: Yes, you’re right, that’s a DRIVE-IN CHRISTIAN CHURCH behind me!
How do you make a confession in one of these?
October 5, 2011 | Comments | Free marketing ideas
Free marketing idea: For me, what sets apart a good advert from a bad one is that a good one always has something new and clever to say. Many adverts simply say nothing. Companies advertise because they want to increase sales, but the wish alone isn’t enough. An ad has to have a message. All good brings news; they express a clear message that captures the interest of customers.
This advertisement is good because it brings news.
September 30, 2011 | Comments | Key note speaker
Key note speaker Marie Casal has sent me another one of her letters. She often writes to me and every time she does she tells me something new and tries to sell me something.
This time the letter says:
“Dear Aleš, luck will be on your side if you read this letter quickly. Believe me, herein lies a solution to your problem. With its help you will drive away the evil destiny that threatens you… [More]
